{"id":15687,"date":"2023-09-05T14:00:37","date_gmt":"2023-09-05T05:00:37","guid":{"rendered":"https:\/\/askinno.com\/global\/?p=15687"},"modified":"2023-11-29T11:55:46","modified_gmt":"2023-11-29T02:55:46","slug":"sk-enmoves-zic-aims-to-lead-the-krw-54-trillion-electrical-efficiency-global-market-by-2040","status":"publish","type":"post","link":"https:\/\/askinno.com\/global\/archives\/15687","title":{"rendered":"SK Enmove expands its lubricant brand ZIC, aiming to lead the global electrical efficiency market worth KRW 54 trillion by 2040"},"content":{"rendered":"<p style=\"text-align: left;\"><strong><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">\u25a0 SK Enmove plans to pioneer lubricants for electric vehicles and thermal management markets by 2040, aspiring to become a global electrical efficiency solution provider<\/span><\/strong><\/p>\n<p style=\"text-align: left;\"><strong><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">\u25a0 The company also enhances ZIC products for internal combustion engines to secure market share by expanding to markets in Southeast Asia, the Middle East, and Southwest Asia<\/span><\/strong><\/p>\n<p style=\"text-align: left;\"><strong><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">\u25a0 SK Enmove CEO Park Sang-kyu said, \u201cWe will secure our future growth engine with the ZIC brand and transform into an energy saving company\u201d<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">SK Enmove expands its lubricant brand ZIC as it aspires to go beyond its internal combustion engine (ICE) oil business and become the global leader in the electrical efficiency market by 2040, which is estimated to be worth KRW 54 trillion. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">On September 5, SK Enmove held \u201cZIC Brand Day\u201d at Walkerhill Hotel in Gwangjin-gu, Seoul, to announce ZIC&#8217;s future vision. Over 150 participants, including SK Enmove CEO Park Sang-kyu, company employees, and media representatives, attended the event.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">SK Enmove&#8217;s ZIC, which began as the first lubricant brand in Korea&#8217;s oil refining industry in 1995, plans to provide all fluids* related to electrical efficiency, the core of future energy.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 11pt;\"><em>(*)Fluids: A term that encompasses liquid and gas, and its shape has not been determined but is characterized by its flowing properties.<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">SK Enmove CEO Park Sang-kyu said, \u201cZIC brand will not only focus on its existing engine oil products but will also lead the way for the new energy efficiency market.\u201d He also emphasized that SK Enmove will transform itself beyond being a valuable and the No.1 company in the global lubricant market. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">\u25a0 Goal to become the global top-tier of the electric vehicle lubricant and thermal management market by 2040 <\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">Since launching its lubricant business for the first time in Korea in 1963, SK Enmove has grown into a global lubricant company by leveraging its pioneering business insight and technological prowess. Based on these strengths, the area where SK Enmove will venture into with ZIC is the electrical efficiency market. The company plans to supply products under the name &#8220;ZIC e-Flo&#8221; to enhance electrical efficiency in all areas where electrical energy is utilized, including electric vehicles, data centers, and electric vehicle batteries.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">The market that is already emerging in the energy efficiency area is the lubricants for electric vehicles (EVs). According to Bloomberg New Energy Finance (BNEF 2022), EVs are expected to make up 48% of the total number of vehicles by 2040, with the EV lubricant market for electric vehicles expected to grow KRW 12 trillion in 2040.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">Based on its competitive edge in raw materials and technological prowess, SK Enmove aims to become one of the global top-tier companies in the EV lubricant market by 2040. As the EV lubricant industry is a sector where industrial standards have not been established, accumulating product supply performance is crucial for earning customer trust. SK Enmove has developed lubricants for EVs since 2013 and supplied them. In addition, the company has secured raw material competitiveness through Group III lube base oil, the world\u2019s No.1 high-quality lube base oil with a 40% market share. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">CEO Park discussed the future of lubricants in the electric vehicle era, noting that the expectation of a decline in demand for lubricants might be too premature. He stressed that electric vehicles, too, need specialized lubricants to boost their fuel efficiency** by cooling the motor and reducing gear friction. Park underscored SK Enmove&#8217;s leadership in this market, highlighting its competitive edge in Group III lube base oil and advanced technology.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 11pt;\"><em>(**)Fuel efficiency: It refers to the distance that can be traveled per kilowatt-hour (km\/kWh), and it is a concept equivalent to the fuel efficiency for internal combustion engine vehicles.<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">Furthermore, SK Enmove is actively pursuing opportunities in thermal management, a pivotal growth sector within the electrical efficiency market. As electricity consumption and equipment density continue to rise, effective thermal management for heat control and stable power supply will become increasingly vital. SK Enmove anticipates substantial growth in the immersion cooling segment of the thermal management market, which encompasses data centers, energy storage systems (ESS), and electric vehicle batteries. This will ultimately project an expansion from less than KRW 1 trillion in 2020 to a significant KRW 42 trillion by 2040.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">Liquid immersion cooling (LIC) is a next-generation thermal management technology that involves directly submerging products into cooling fluids. In the case of data centers, the total electrical efficiency can be improved by more than 30% compared to air-cooling. SK Enmove plans to position itself as a global leader in this prospective LIC market by developing thermal management fluids based on Group III base oils for enhanced cooling efficiency and stability. The company has already made an equity investment worth USD 25 million in GRC, a US-based company specializing in data center LIC systems, and signed a Memorandum of Understanding (MOU) with Dell Technologies, an American PC manufacturing and IT solution company, for the commercialization of LIC technologies.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">In addition to data centers, the company is also developing thermal management fluids tailored to EV batteries and energy storage systems (ESS). Furthermore, the company is working on developing refrigerant fluids that could aid in improving the heating and cooling performance of EVs.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">CEO Park stated, \u201cWith the explosive increase in data usage, electrical efficiency through thermal management will emerge as a key business point in the future.\u201d He added, \u201cBased on SK Enmove\u2019s No.1 high-quality lube base oil global competitiveness and R&#038;D capabilities, we will also explore new markets such as liquid immersion cooling and thermal management.\u201d <\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">\u25a0 Strengthening ZIC products for internal combustion engines to secure market share in Southeast Asia, the Middle East, and Southwest Asia<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">SK Enmove also continues to bolster the competitiveness of ZIC products for ICEs. While electric vehicles are becoming increasingly prevalent in Europe and the US, demand for ICE vehicles is on the rise in Southeast Asia, Southwest Asia, and the Middle East. According to a Kline Finished Lubricant Report, India is expected to see a compound annual growth rate (CAGR) of 6.6% in demand for ICE oils from 2022 to 2040. SK Enmove aims to expand its ZIC market share by capitalizing by discovering new non-motorized markets. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">The driving force of this market share expansion strategy is ZIC&#8217;s competitive edge facilitated by premium low-viscosity engine oils using Group III lube base oil. The company has been selling low-viscosity engine oils known for their fuel efficiency and engine protection, since 2008. With strengthened environmental regulations worldwide, the demand for premium low-viscosity engine oils is expected to rise. The Kline Report also projects a 12.7% increase in demand for Group III or above lube base oil, which serve as the materials for low-viscosity engine oils, by 2040 compared to 2020.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">Last year, the company rebranded itself by changing its name from SK Lubricants, which intuitively demonstrated the company\u2019s business area, to SK Enmove, representing a new identity as an Energy Saving Company. This change aims to expand the company\u2019s business areas by focusing on fuel efficiency in existing businesses and electrical efficiency in its new businesses.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">SK Enmove CEO Park said, &#8220;SK Enmove has maintained profitability for 14 years since the spin-off of the lubricant business from SK Energy in 2009. We&#8217;ve played a significant role in making people\u2019s use of energy longer and safer in their daily lives,\u201d and added, \u201cIn other words, this is energy efficiency, and future fuel efficiency is the only solution. We will solidify our position in the global market for our value as an energy saving company.&#8221; <\/span><\/p>\n<p>&nbsp;<br \/>\n<strong><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">[Photos]<\/span><\/strong><\/p>\n<p><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">(Photo 1) SK Enmove CEO Park Sang-kyu presented ZIC&#8217;s future vision during ZIC Brand Day held at Grand Walkerhill, Gwangjin-gu, Seoul, on September 5 (local time).<\/span><\/p>\n<p><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-110478\" src=\"https:\/\/askinno.com\/wp-content\/uploads\/2023\/09\/\uc0ac\uc9c41-2.jpg\" alt=\"\" width=\"1600\" height=\"1066\" \/> \u00a0<\/span><br \/>\n&nbsp;<br \/>\n<span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">(Photo 2) (From the left) Seo Sang-hyuk, Head of e-Fluids Marketing Office, Lee Sang-min, Head of Global Business Development Office, Lee Jung-woo, Head of e-Fluids Business Management Office, and Huh Jung-wook, Head of Corporate Planning &#038; Management, are participating in a live talk at the ZIC Brand Day held at Grand Walkerhill, Gwangjin-gu, Seoul, on September 5 (local time).<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-110481\" src=\"https:\/\/askinno.com\/wp-content\/uploads\/2023\/09\/\uc0ac\uc9c42-3.jpg\" alt=\"\" width=\"1600\" height=\"1066\" \/><br \/>\n&nbsp;<br \/>\n<span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">(Photo 3) ZIC engine oil products<\/span><\/p>\n<p><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-110482\" src=\"https:\/\/askinno.com\/wp-content\/uploads\/2023\/09\/\uc0ac\uc9c43-1.jpg\" alt=\"\" width=\"900\" height=\"1350\" \/> \u00a0\u00a0<\/span><br \/>\n&nbsp;<br \/>\n<span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">(Photo 4) ZIC, lubricants for electric vehicles, powers an electric vehicle model<\/span><\/p>\n<p><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-110480\" src=\"https:\/\/askinno.com\/wp-content\/uploads\/2023\/09\/\uc0ac\uc9c44.jpg\" alt=\"\" width=\"900\" height=\"1350\" \/> \u00a0<\/span><br \/>\n&nbsp;<br \/>\n<span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">(Photo 5) A data center server immersed in ZIC for liquid immersion cooling.<\/span><\/p>\n<p><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-110479\" src=\"https:\/\/askinno.com\/wp-content\/uploads\/2023\/09\/\uc0ac\uc9c45.jpg\" alt=\"\" width=\"900\" height=\"1350\" \/> \u00a0<\/span><br \/>\n&nbsp;<br \/>\n<strong><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">[References]<\/span><\/strong><\/p>\n<p><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">(Reference 1) SK Enmove Annual Performance <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2023\/09\/\uc218\uc815-\uc5f0\uac04\uc2e4\uc801-\ucd5c\uc885.jpg\" alt=\"\" width=\"1240\" height=\"799\" class=\"alignnone size-full wp-image-15700\" srcset=\"https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2023\/09\/\uc218\uc815-\uc5f0\uac04\uc2e4\uc801-\ucd5c\uc885.jpg 1240w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2023\/09\/\uc218\uc815-\uc5f0\uac04\uc2e4\uc801-\ucd5c\uc885-300x193.jpg 300w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2023\/09\/\uc218\uc815-\uc5f0\uac04\uc2e4\uc801-\ucd5c\uc885-1024x660.jpg 1024w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2023\/09\/\uc218\uc815-\uc5f0\uac04\uc2e4\uc801-\ucd5c\uc885-768x495.jpg 768w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2023\/09\/\uc218\uc815-\uc5f0\uac04\uc2e4\uc801-\ucd5c\uc885-250x161.jpg 250w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2023\/09\/\uc218\uc815-\uc5f0\uac04\uc2e4\uc801-\ucd5c\uc885-810x522.jpg 810w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2023\/09\/\uc218\uc815-\uc5f0\uac04\uc2e4\uc801-\ucd5c\uc885-800x515.jpg 800w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2023\/09\/\uc218\uc815-\uc5f0\uac04\uc2e4\uc801-\ucd5c\uc885-279x180.jpg 279w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2023\/09\/\uc218\uc815-\uc5f0\uac04\uc2e4\uc801-\ucd5c\uc885-466x300.jpg 466w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2023\/09\/\uc218\uc815-\uc5f0\uac04\uc2e4\uc801-\ucd5c\uc885-776x500.jpg 776w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><br \/>\n&nbsp;<br \/>\n<span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">(Reference 2) History of SK Enmove<\/span> <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2023\/09\/\uc5f0\ud601\ud45c-\ucd5c\uc885.jpg\" alt=\"\" width=\"1240\" height=\"1157\" class=\"alignnone size-full wp-image-15707\" srcset=\"https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2023\/09\/\uc5f0\ud601\ud45c-\ucd5c\uc885.jpg 1240w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2023\/09\/\uc5f0\ud601\ud45c-\ucd5c\uc885-300x280.jpg 300w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2023\/09\/\uc5f0\ud601\ud45c-\ucd5c\uc885-1024x955.jpg 1024w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2023\/09\/\uc5f0\ud601\ud45c-\ucd5c\uc885-768x717.jpg 768w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2023\/09\/\uc5f0\ud601\ud45c-\ucd5c\uc885-250x233.jpg 250w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2023\/09\/\uc5f0\ud601\ud45c-\ucd5c\uc885-810x756.jpg 810w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2023\/09\/\uc5f0\ud601\ud45c-\ucd5c\uc885-800x746.jpg 800w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2023\/09\/\uc5f0\ud601\ud45c-\ucd5c\uc885-193x180.jpg 193w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2023\/09\/\uc5f0\ud601\ud45c-\ucd5c\uc885-322x300.jpg 322w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2023\/09\/\uc5f0\ud601\ud45c-\ucd5c\uc885-536x500.jpg 536w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><br \/>\n&nbsp;<\/p>\n<div style=\"width: 100%; max-width: 11240px; border: 2px solid #d5d5d5; padding: 5px 0px; line-height: 26px; font-size: 16px;\">\n<div style=\"padding: 0px 10px;\">\n<div style=\"margin-top: 10px; margin-bottom: 10px;\"><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\"><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\"><strong>\u25a0 Related articles <\/strong><br \/>\n&#8211;<a href=\"https:\/\/askinno.com\/global\/archives\/15574\" target=\"_blank\" rel=\"noopener\"> SK Enmove, DELL, GRC join hands to vitalize the liquid immersion cooling market<\/a><br \/>\n&#8211;<a href=\"https:\/\/askinno.com\/global\/archives\/13329\" target=\"_blank\" rel=\"noopener\"> SK Enmove joins GRC\u2019s ElectroSafe Fluid Partner Program for data center immersion cooling<\/a><br \/>\n&#8211;<a href=\"https:\/\/askinno.com\/global\/archives\/11537\" target=\"_blank\" rel=\"noopener\"> \u201cFrom oil to green energy,\u201d SK Innovation declares All Time Net Zero vision on its 60th anniversary<\/a><br \/>\n&#8211;<a href=\"https:\/\/askinno.com\/global\/archives\/9668\" target=\"_blank\" rel=\"noopener\"> SK Lubricants invests in American liquid immersion cooling solutions company GRC, aiming to be a leading thermal management solution provider<\/a><\/span><\/span><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u25a0 SK Enmove plans to pioneer lubricants for electric vehicles and thermal management markets by 2040, aspiring to become a global electrical efficiency solution provider \u25a0 The company also enhances ZIC products for internal combustion engines to secure market share by expanding to markets in Southeast Asia, the Middle East, and Southwest Asia \u25a0 SK &#8230; <a title=\"SK Enmove expands its lubricant brand ZIC, aiming to lead the global electrical efficiency market worth KRW 54 trillion by 2040\" class=\"read-more\" href=\"https:\/\/askinno.com\/global\/archives\/15687\" aria-label=\"Read more about SK Enmove expands its lubricant brand ZIC, aiming to lead the global electrical efficiency market worth KRW 54 trillion by 2040\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":15697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2,4,8,59],"tags":[1533,1534,1430,1322,1281,136],"class_list":["post-15687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporates","category-press-room","category-press-release","category-sk-enmove","tag-electrical-efficiency","tag-internal-combustion-engines","tag-lube-base-oil","tag-lubricant","tag-sk-enmove","tag-zic"],"acf":[],"_links":{"self":[{"href":"https:\/\/askinno.com\/global\/wp-json\/wp\/v2\/posts\/15687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/askinno.com\/global\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/askinno.com\/global\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/askinno.com\/global\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/askinno.com\/global\/wp-json\/wp\/v2\/comments?post=15687"}],"version-history":[{"count":21,"href":"https:\/\/askinno.com\/global\/wp-json\/wp\/v2\/posts\/15687\/revisions"}],"predecessor-version":[{"id":16716,"href":"https:\/\/askinno.com\/global\/wp-json\/wp\/v2\/posts\/15687\/revisions\/16716"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/askinno.com\/global\/wp-json\/wp\/v2\/media\/15697"}],"wp:attachment":[{"href":"https:\/\/askinno.com\/global\/wp-json\/wp\/v2\/media?parent=15687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/askinno.com\/global\/wp-json\/wp\/v2\/categories?post=15687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/askinno.com\/global\/wp-json\/wp\/v2\/tags?post=15687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}