{"id":16970,"date":"2024-01-02T17:14:59","date_gmt":"2024-01-02T08:14:59","guid":{"rendered":"https:\/\/askinno.com\/global\/?p=16970"},"modified":"2025-10-26T15:25:04","modified_gmt":"2025-10-26T06:25:04","slug":"sk-innovation-ceo-park-sang-kyu-emphasizes-survival-and-competitiveness-to-drive-sustainable-growth-in-2024-new-years-message","status":"publish","type":"post","link":"https:\/\/askinno.com\/global\/archives\/16970","title":{"rendered":"SK Innovation CEO Park Sang-kyu emphasizes survival and competitiveness to drive sustainable growth in 2024 New Year’s message"},"content":{"rendered":"

\u25a0 Emphasis on “improving comprehensive fundamentals and building robust portfolios” in an era of super-uncertainty<\/span><\/strong><\/p>\n

\u25a0 Pledge working environment that brings sense of accomplishment and greater happiness<\/span><\/strong><\/p>\n

 <\/p>\n

Park Sang-kyu, CEO of SK Innovation, called for the pursuit of sustainable growth continuously by strengthening the fundamental competitiveness of SK Innovation affiliates for the year 2024.<\/span><\/p>\n

In his 2024 New Year\u2019s message to the member of SK Innovation affiliates, CEO Park emphasized comprehensive structural improvements and the establishment of robust portfolios in terms of all business sectors.<\/span><\/p>\n

\u201cSK Innovation has been working all this time to take a leap forward as a Green Energy & Materials Company,\u201d said CEO Park. He encouraged all the members of the company while evaluating the business performance, saying that \u201cWith SK Innovation at the forefront, we have created together the blueprint for Carbon to Green through your dedicated efforts to innovate new business portfolios based on differentiated green technologies for each business.\u201d <\/span><\/p>\n

In particular, he mentioned all the SK Innovation affiliates should seek ways to secure competitiveness of fundamental business and actively implement them in an area of super-uncertainty. <\/span><\/p>\n

He also stated, \u201cThis year will be a more challenging year ever due to unstable global politics including geopolitical conflict and global market being divided into discrete block.\u201d \u201cWe should collect our capabilities to secure survival and enhance fundamental competitiveness for driving sustainable growth,\u201d he continued. <\/span><\/p>\n

He specifically mentioned that \u201cThere is an urgent need to improve our fundamentals to survive in a global business environment where survival is threatened.\u201d \u201cI would like to revisit the overall direction of our strategy from the perspective of efficiency, namely input versus output, and seek ways to enhance competitiveness,\u201d he added. \u201cSources of inefficiency and waste need to be identified and addressed.\u201d <\/span><\/p>\n

He stressed that \u201cI would like to dispassionately assess SK Innovation portfolios in terms of past and current performance, future outlook, profitability, competitiveness and risks. Based upon such assessments, we need to make efforts to properly distribute the limited resources we have.\u201d He also emphasized the enhancement of synergy, efficiency of resources from the perspective of SK Innovation affiliates, and the maximization of advantages of SK\u2019s unique management \u2013 \u201csharing together.\u201d <\/span><\/p>\n

He said, by looking back on the SKMS management philosophy, SK members should overcome the crisis together by actively implementing the corporate culture by themselves. <\/span><\/p>\n

He also said \u201cI ask you to be faithful in your daily life to personal commitment to contribute and grow together with the company, corporate culture of encouraging voluntary and willing attitude and people-centered culture built on mutual respect.\u201d <\/span><\/p>\n

And he continued \u201cSK Innovation will surely overcome challenges with our accumulated strength. I will do my utmost to make sure that you feel a sense of achievement, grow your capability and enjoy your work. Let us all work together this year so that we can help to build greater and more sustainable happiness.\u201d<\/span><\/p>\n

 <\/p>\n

[Photo] SK Innovation CEO Park Sang-kyu<\/strong><\/span><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

\u25a0 Emphasis on “improving comprehensive fundamentals and building robust portfolios” in an era of super-uncertainty \u25a0 Pledge working environment that brings sense of accomplishment and greater happiness   Park Sang-kyu, CEO of SK Innovation, called for the pursuit of sustainable growth continuously by strengthening the fundamental competitiveness of SK Innovation affiliates for the year 2024. … Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":15662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1914,1915],"tags":[1621,1620,15],"class_list":["post-16970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presspress","category-press-releases","tag-1621","tag-new-year-message","tag-sk-innovation"],"acf":[],"_links":{"self":[{"href":"https:\/\/askinno.com\/global\/wp-json\/wp\/v2\/posts\/16970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/askinno.com\/global\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/askinno.com\/global\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/askinno.com\/global\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/askinno.com\/global\/wp-json\/wp\/v2\/comments?post=16970"}],"version-history":[{"count":7,"href":"https:\/\/askinno.com\/global\/wp-json\/wp\/v2\/posts\/16970\/revisions"}],"predecessor-version":[{"id":153314,"href":"https:\/\/askinno.com\/global\/wp-json\/wp\/v2\/posts\/16970\/revisions\/153314"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/askinno.com\/global\/wp-json\/wp\/v2\/media\/15662"}],"wp:attachment":[{"href":"https:\/\/askinno.com\/global\/wp-json\/wp\/v2\/media?parent=16970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/askinno.com\/global\/wp-json\/wp\/v2\/categories?post=16970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/askinno.com\/global\/wp-json\/wp\/v2\/tags?post=16970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}