{"id":8230,"date":"2021-12-15T09:00:53","date_gmt":"2021-12-15T00:00:53","guid":{"rendered":"https:\/\/askinno.com\/global\/?p=8230"},"modified":"2021-12-15T14:30:15","modified_gmt":"2021-12-15T05:30:15","slug":"sk-innovations-strategies-and-direction-to-take-in-the-fast-growing-ev-market","status":"publish","type":"post","link":"https:\/\/askinno.com\/global\/archives\/8230","title":{"rendered":"SK Innovation\u2019s strategies and direction in the fast growing EV market"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8231\" src=\"https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2021\/12\/211217_12\uc6d4\uc815\ud604\ud76c\uc5f0\uad6c\uc6d0_\uae30\uace0_\uba54\uc778_1340.jpg\" alt=\"\" width=\"1340\" height=\"728\" srcset=\"https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2021\/12\/211217_12\uc6d4\uc815\ud604\ud76c\uc5f0\uad6c\uc6d0_\uae30\uace0_\uba54\uc778_1340.jpg 1340w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2021\/12\/211217_12\uc6d4\uc815\ud604\ud76c\uc5f0\uad6c\uc6d0_\uae30\uace0_\uba54\uc778_1340-300x163.jpg 300w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2021\/12\/211217_12\uc6d4\uc815\ud604\ud76c\uc5f0\uad6c\uc6d0_\uae30\uace0_\uba54\uc778_1340-768x417.jpg 768w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2021\/12\/211217_12\uc6d4\uc815\ud604\ud76c\uc5f0\uad6c\uc6d0_\uae30\uace0_\uba54\uc778_1340-1024x556.jpg 1024w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2021\/12\/211217_12\uc6d4\uc815\ud604\ud76c\uc5f0\uad6c\uc6d0_\uae30\uace0_\uba54\uc778_1340-250x136.jpg 250w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2021\/12\/211217_12\uc6d4\uc815\ud604\ud76c\uc5f0\uad6c\uc6d0_\uae30\uace0_\uba54\uc778_1340-810x440.jpg 810w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2021\/12\/211217_12\uc6d4\uc815\ud604\ud76c\uc5f0\uad6c\uc6d0_\uae30\uace0_\uba54\uc778_1340-800x435.jpg 800w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2021\/12\/211217_12\uc6d4\uc815\ud604\ud76c\uc5f0\uad6c\uc6d0_\uae30\uace0_\uba54\uc778_1340-331x180.jpg 331w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2021\/12\/211217_12\uc6d4\uc815\ud604\ud76c\uc5f0\uad6c\uc6d0_\uae30\uace0_\uba54\uc778_1340-552x300.jpg 552w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2021\/12\/211217_12\uc6d4\uc815\ud604\ud76c\uc5f0\uad6c\uc6d0_\uae30\uace0_\uba54\uc778_1340-920x500.jpg 920w\" sizes=\"auto, (max-width: 1340px) 100vw, 1340px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 14pt;\"><strong><span style=\"color: #ff0000;\">\u3163<\/span>Battery business expansion strategy based on regions<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">While Europe and China have pushed the EV market forward, the proportion of EV sales in total automotive sales in the United States was just 10.4 % in the third quarter of 2021. However, as the Biden administration seeks to introduce relevant legislation, such as an increase in EV subsidies, US automakers, and battery manufacturers are aligning with the government to convert to electric vehicles. Furthermore, EV demand in the United States is soaring, with EV sales increasing by roughly 60% year-over-year in the third quarter of 2021.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">It is necessary to abide by Regional Value Content (RVC) in order to receive preferential tariff treatment under the country-of-origin regulation in United States-Mexico-Canada Agreement (USMCA), and it is unavoidable to use batteries made in the United States to respond to the US EV market. SK On, a battery business subsidiary of SK Innovation, was the first to react immediately to the US market and subsequently has solidified its position as one of the world&#8217;s top three battery cell manufacturers based on order backlog thanks to its collaboration with US OEMs. Besides, SK On&#8217;s penetration into the Chinese market through joint ventures is worth noting as the company&#8217;s regional battery business expansion strategy.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7246\" src=\"https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2021\/09\/210916_\ud3ec\ub4dc_\ubc1c\ud45c\uad00\ub828_\uc9c0\ub3c4_\uc218\uc8152-\uc601\ubb38.jpg\" alt=\"\" width=\"1340\" height=\"1500\" srcset=\"https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2021\/09\/210916_\ud3ec\ub4dc_\ubc1c\ud45c\uad00\ub828_\uc9c0\ub3c4_\uc218\uc8152-\uc601\ubb38.jpg 1340w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2021\/09\/210916_\ud3ec\ub4dc_\ubc1c\ud45c\uad00\ub828_\uc9c0\ub3c4_\uc218\uc8152-\uc601\ubb38-268x300.jpg 268w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2021\/09\/210916_\ud3ec\ub4dc_\ubc1c\ud45c\uad00\ub828_\uc9c0\ub3c4_\uc218\uc8152-\uc601\ubb38-768x860.jpg 768w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2021\/09\/210916_\ud3ec\ub4dc_\ubc1c\ud45c\uad00\ub828_\uc9c0\ub3c4_\uc218\uc8152-\uc601\ubb38-915x1024.jpg 915w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2021\/09\/210916_\ud3ec\ub4dc_\ubc1c\ud45c\uad00\ub828_\uc9c0\ub3c4_\uc218\uc8152-\uc601\ubb38-250x280.jpg 250w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2021\/09\/210916_\ud3ec\ub4dc_\ubc1c\ud45c\uad00\ub828_\uc9c0\ub3c4_\uc218\uc8152-\uc601\ubb38-810x907.jpg 810w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2021\/09\/210916_\ud3ec\ub4dc_\ubc1c\ud45c\uad00\ub828_\uc9c0\ub3c4_\uc218\uc8152-\uc601\ubb38-800x896.jpg 800w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2021\/09\/210916_\ud3ec\ub4dc_\ubc1c\ud45c\uad00\ub828_\uc9c0\ub3c4_\uc218\uc8152-\uc601\ubb38-161x180.jpg 161w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2021\/09\/210916_\ud3ec\ub4dc_\ubc1c\ud45c\uad00\ub828_\uc9c0\ub3c4_\uc218\uc8152-\uc601\ubb38-447x500.jpg 447w\" sizes=\"auto, (max-width: 1340px) 100vw, 1340px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 10pt;\">\u25b2 SK Innovation\u2019s EV battery plants in the U.S.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 14pt;\"><strong><span style=\"color: #ff0000;\">\u3163<\/span>Securing upstream materials and battery recycling technologies<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">The prices of lithium and nickel, two key minerals for batteries, have risen by 240% and 20%, respectively, in the last 11 months. Raw material selling prices and supply are unpredictable since they are influenced not only by supply and demand but also by regional and political factors.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">On the other hand, it&#8217;s worth noting the countermeasures taken by related enterprises. Battery cell manufacturers are busily preparing for alternatives such as securing a long-term direct supply contract and investing in mining and smelting operations. Tesla, for example, bought the New Caledonian nickel\/cobalt business from Vale, a Brazilian mining corporation, in March and stated in July that it sought to partner with the Indonesian government to invest in a nickel factory in Indonesia, which has the world&#8217;s largest nickel reserves. Also, in October of this year, CATL acquired Millennial Lithium, a Canadian mining company, in order to excavate lithium directly in Argentina&#8217;s Salta Province. In the instance of SK On, the business signed a supply arrangement with Glencore, the world&#8217;s largest Switzerland-based cobalt producer, in 2019 to assure a supply of around 30,000 tonnes of cobalt by 2025.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">Moreover, battery cell manufacturers are pursuing to enter into a battery recycling industry. According to SNE Research, the battery recycling market is predicted to surge from USD 1.5 billion (about KRW 1.77 trillion) to USD 18.1 billion (about KRW 21.38 trillion) by 2025. Recycling discarded batteries is critical from both an economic and environmental standpoint, and SK Innovation&#8217;s foray into the recycling business is favorable as it is a market-leading move.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">SK Innovation announced the successful development of a lithium hydroxide recovery technology at the Story Day event on July 1, 2021. It is expected that the company will continue to update concrete action plans, such as the scale of mass manufacturing and how to secure used batteries, in order to keep in touch with the market.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 14pt;\"><strong><span style=\"color: #ff0000;\">\u3163<\/span>Specific stragies for each segment<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">So far, SK On has been at the forefront of high-nickel battery technology. NCM 811* batteries were mass-produced for the first time in the world in 2018, and NCM NCM9 \u00bd \u00bd** batteries will be available in 2022. However, the market share of low cost Chinese LFP (Lithium Iron Phosphate) batteries is increasing, posing a challenge to Korean battery makers. Aside from the domestic demand in China, Tesla&#8217;s announcement that it will use LFP batteries in its vehicles was a setback for Korean battery makers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8235\" src=\"https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2021\/12\/211217_12\uc6d4\uc815\ud604\ud76c\uc5f0\uad6c\uc6d0_\uae30\uace0_\uc774\ubbf8\uc9c0_1_1340.jpg\" alt=\"\" width=\"1340\" height=\"890\" srcset=\"https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2021\/12\/211217_12\uc6d4\uc815\ud604\ud76c\uc5f0\uad6c\uc6d0_\uae30\uace0_\uc774\ubbf8\uc9c0_1_1340.jpg 1340w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2021\/12\/211217_12\uc6d4\uc815\ud604\ud76c\uc5f0\uad6c\uc6d0_\uae30\uace0_\uc774\ubbf8\uc9c0_1_1340-300x199.jpg 300w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2021\/12\/211217_12\uc6d4\uc815\ud604\ud76c\uc5f0\uad6c\uc6d0_\uae30\uace0_\uc774\ubbf8\uc9c0_1_1340-768x510.jpg 768w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2021\/12\/211217_12\uc6d4\uc815\ud604\ud76c\uc5f0\uad6c\uc6d0_\uae30\uace0_\uc774\ubbf8\uc9c0_1_1340-1024x680.jpg 1024w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2021\/12\/211217_12\uc6d4\uc815\ud604\ud76c\uc5f0\uad6c\uc6d0_\uae30\uace0_\uc774\ubbf8\uc9c0_1_1340-250x166.jpg 250w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2021\/12\/211217_12\uc6d4\uc815\ud604\ud76c\uc5f0\uad6c\uc6d0_\uae30\uace0_\uc774\ubbf8\uc9c0_1_1340-810x538.jpg 810w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2021\/12\/211217_12\uc6d4\uc815\ud604\ud76c\uc5f0\uad6c\uc6d0_\uae30\uace0_\uc774\ubbf8\uc9c0_1_1340-800x531.jpg 800w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2021\/12\/211217_12\uc6d4\uc815\ud604\ud76c\uc5f0\uad6c\uc6d0_\uae30\uace0_\uc774\ubbf8\uc9c0_1_1340-271x180.jpg 271w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2021\/12\/211217_12\uc6d4\uc815\ud604\ud76c\uc5f0\uad6c\uc6d0_\uae30\uace0_\uc774\ubbf8\uc9c0_1_1340-452x300.jpg 452w, https:\/\/askinno.com\/global\/wp-content\/uploads\/sites\/2\/2021\/12\/211217_12\uc6d4\uc815\ud604\ud76c\uc5f0\uad6c\uc6d0_\uae30\uace0_\uc774\ubbf8\uc9c0_1_1340-753x500.jpg 753w\" sizes=\"auto, (max-width: 1340px) 100vw, 1340px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 10pt;\">\u25b2 The Next Battery introduced by SK Innovation at \u201cInterbattery 2021\u201d held in June this year<\/span><\/p>\n<p style=\"text-align: left;\"><em><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 10pt;\">(*) NCM 811: a type of battery that has nickel-cobalt-manganese at a ratio of 8:1:1.<\/span><\/em><\/p>\n<p style=\"text-align: left;\"><em><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 10pt;\">(**) NCM9 \u00bd \u00bd: a type of battery that has nickel-cobalt-manganese at a ratio of 9:0.5:0.5.<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">While a premium-focused expansion plan is vital, SK On must also consider the mid-low price battery market, which is growing even faster, if the firm is to move forward from its current position. SK On is also working on research on mid-low price batteries and next-generation batteries. Experts believe that in the future, technologies such as cobalt-free and Mn-rich batteries will be able to rival LFP batteries.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 13pt;\">The market anticipates SK On&#8217;s response to the mid-low price battery market, as well as the company&#8217;s more specific strategy and plans for next-generation batteries beyond 2025.<\/span><\/p>\n<p style=\"text-align: left;\"><em><span style=\"font-family: 'Nanum Gothic', sans-serif; font-size: 10pt;\">* The above article was translated from Korean and a minor part of it was changed by SKinno News admin to match the target readers of English SKinno News channel.<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u3163Battery business expansion strategy based on regions &nbsp; While Europe and China have pushed the EV market forward, the proportion of EV sales in total automotive sales in the United States was just 10.4 % in the third quarter of 2021. However, as the Biden administration seeks to introduce relevant legislation, such as an &#8230; <a title=\"SK Innovation\u2019s strategies and direction in the fast growing EV market\" class=\"read-more\" href=\"https:\/\/askinno.com\/global\/archives\/8230\" aria-label=\"Read more about SK Innovation\u2019s strategies and direction in the fast growing EV market\">Read more<\/a><\/p>\n","protected":false},"author":578,"featured_media":8234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[631,3],"tags":[34,127,235,648,208],"class_list":["post-8230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expert-voice","category-insight","tag-electric-vehicles","tag-europe","tag-ev","tag-sk-on","tag-skinnovation"],"acf":[],"_links":{"self":[{"href":"https:\/\/askinno.com\/global\/wp-json\/wp\/v2\/posts\/8230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/askinno.com\/global\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/askinno.com\/global\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/askinno.com\/global\/wp-json\/wp\/v2\/users\/578"}],"replies":[{"embeddable":true,"href":"https:\/\/askinno.com\/global\/wp-json\/wp\/v2\/comments?post=8230"}],"version-history":[{"count":5,"href":"https:\/\/askinno.com\/global\/wp-json\/wp\/v2\/posts\/8230\/revisions"}],"predecessor-version":[{"id":8252,"href":"https:\/\/askinno.com\/global\/wp-json\/wp\/v2\/posts\/8230\/revisions\/8252"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/askinno.com\/global\/wp-json\/wp\/v2\/media\/8234"}],"wp:attachment":[{"href":"https:\/\/askinno.com\/global\/wp-json\/wp\/v2\/media?parent=8230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/askinno.com\/global\/wp-json\/wp\/v2\/categories?post=8230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/askinno.com\/global\/wp-json\/wp\/v2\/tags?post=8230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}