{"id":8599,"date":"2022-01-06T07:40:16","date_gmt":"2022-01-05T22:40:16","guid":{"rendered":"https:\/\/askinno.com\/global\/?p=8599"},"modified":"2024-12-31T14:45:36","modified_gmt":"2024-12-31T05:45:36","slug":"live-from-ces-2022-%ef%82%81-the-begin-of-sks-net-zero-journey","status":"publish","type":"post","link":"https:\/\/askinno.com\/global\/archives\/8599","title":{"rendered":"[Live from CES 2022] \u2460 The begin of SK & Friends’ Net Zero journey"},"content":{"rendered":"

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\u25b2 The Green Forest Pavilion of SK at CES 2022<\/span><\/p>\n

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\u201cSK, Your companion on the journey toward Net Zero future.\u201d<\/em><\/strong><\/span><\/p>\n

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CES (Consumer Electronics Show), the most influential tech event in the world, has come back to Las Vegas, USA. CES 2022 is being held both online and offline from January 5 to 7 (PST), after one year of being a virtual-only show in 2021 due to COVID-19.<\/span><\/p>\n

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As a participant, SK Group is presenting SK’s promises and concrete plans to contribute to global carbon reduction at CES 2022. Multiple companies of SK Group including SK Inc., SK Innovation, SK Hynix, SK Telecom, SK E&S, SK Ecoplant, etc. have joined together to create a special \u201cGreen Forest Pavilion\u201d, where SK & Friends demonstrate their strategies to be everyone\u2019s \u201cCompanion\u201d on the \u201cNet Zero journey\u201d by reducing 200 million tons of carbon, which is 1% of the global carbon reduction target (21 billion tons) by 2030.<\/span><\/span><\/strong><\/p>\n

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| CES 2022 D-day\u00a0\u2013 <\/span>SK Pavilion garnering global attention from the first day <\/strong><\/span><\/strong><\/p>\n

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\u25b2 Green Avenue zone (left) and Tree of Life zone (right) in SK’s Green Forest Pavilion at CES 2022<\/span><\/p>\n

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The Green Forest Pavilion of SK is divided into four zones where visitors can experience the Net Zero journey built with SK & Friends\u2019 efforts to reduce carbon emission. In this journey, visitors can discover the story of the trees at Korea\u2019s Indeung Mountain, which SK has been nurturing for many years, and find a huge tree symbolizing SK\u2019s will for a sustainable future at the center of the Pavilion.<\/span><\/p>\n

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Let’s take an overview of SK Pavilion, and learn how SK conveys the messages of building a carbonless society at each zone.<\/span><\/p>\n

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| SK, Your companion\u00a0\u2013 <\/span>The exhibition docent application \u201cDonghaeng\u201d<\/span><\/strong><\/p>\n

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\u25b2(Left) Overview of SK\u2019s Green Forest Pavilion at CES 2022 \/ (Right) \u201cDonghaeng,\u201d the Buddy application that helps visitors tour around SK Pavilion at CES 2022<\/span><\/p>\n

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SK has created a separate docent application called \u201cDonghaeng\u201d, which means \u201ccompanion\u201d or \u201cbuddy\u201d in Korean for visitors at CES 2022 to bring them better experiences at SK Pavilion. Visitors are provided smartphones that have the Buddy application installed at the Concierge corner right at the entrance of SK Pavilion. By tapping the smartphone NFC markers on the kiosks located in each zone inside SK Pavilion, visitors will be able to learn the details of the exhibition through the videos and audio explanations.<\/span><\/p>\n

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While visitors are touring around SK Pavilion, Green Points will be accumulated through the Buddy application installed in the provided smartphones. Visitors can use these Green Points to get green rewards in the last zone of the Pavilion, or donate them to the Mangrove Reforestation. This does not only help visitors have immersive experiences but also participate in actual carbon reduction, thereby delivering the sincere message of SK as a trustworthy companion on the Net Zero journey.<\/span><\/p>\n

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\u25b2 Visitors use Donghaeng (Buddy) application to explore SK\u2019s Green Forest Pavilion at CES 2022<\/span><\/p>\n

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| Green Avenue \u00a0\u2013 <\/span>SK’s cutting-edge technologies for carbon reduction<\/strong><\/span><\/strong><\/p>\n

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\u25b2 The Green Avenue zone in SK\u2019s Green Forest Pavilion at CES 2022<\/span><\/p>\n

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The first zone in SK Pavilion is Green Avenue<\/strong>, which consists four most important themes of SK\u2019s strategies to reduce carbon emission: Clean, Safe, Convenient, and Healthy. Here visitors can find SK’s eco-friendly innovative technologies and products in the areas of semiconductor\/ICT, electric vehicle batteries, materials, and hydrogen energy.<\/span><\/p>\n

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The first item introduced at Green Avenue is SK On\u2019s NCM9 battery, which was selected as a CES 2022 Innovation Awards honoree in two categories – \u201cIn-Vehicle Entertainment & Safety\u201d, and \u201cEmbedded Technologies.\u201d This is also the type of battery cell that will power the 2022 Ford\u2019s F-150 Lightning pickup truck.<\/span><\/p>\n

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Through \u201cClean,\u201d SK introduced its electric vehicle batteries and materials, hydrogen fuel cells, etc. which make the Earth cleaner. \u201cSafe\u201d theme includes what will lead us to the era of eco-friendly and safe mobility, such as BaaS (Battery as a Service) that can complete the whole value chain of SK\u2019s battery business, and location-based service Eco-Driving platform. Under theme of \u201cConvenient,\u201d visitors can check SK’s technological prowess including metaverse service, eco-friendly semiconductors and AI processors, and fast chargers for electric vehicles. Lastly, the \u201cHealthy\u201d theme introduces various eco-friendly technologies such as the reusable cup collecting machine, which is part of the Happy Habit project that SK & Friends are promoting to reduce the use of disposable plastic cups.<\/span><\/p>\n

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| Tree of Life\u00a0\u2013 <\/span>The 9 journeys of SK & Friends <\/strong><\/span><\/strong><\/p>\n

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\u25b2 The Tree of Life in SK\u2019s Green Forest Pavilion at CES 2022<\/span><\/p>\n

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The Tree of Life<\/strong> zone is a place that reminds visitors of the importance of the environment to everyone. The zone was decorated with a huge tree at the center and videos played on four walls. When an icon symbolizing SK’s carbon reduction activities appears on the wall, visitors can scan it with the Buddy application and experience the AR content.<\/span><\/p>\n

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The efforts of SK & Friends to achieve Net Zero are depicted through 9 journeys, which are equivalent to 9 ecosystems as follows: Electric Vehicle Battery, Hydrogen, Energy, Plastic, Semiconductor, Clean solution, CCUS (Carbon Capture Utilization & Storage), Lifestyle, and Carbonless Society.<\/span><\/p>\n

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\u25b2 (Left) The Tree of Life zone inside SK’s Green Forest Pavilion at CES 2022 \/ (Right) The 9 journeys of SK & Friends toward Net Zero future displayed in the Tree of Life zone\u00a0inside SK’s Green Forest Pavilion at CES 2022<\/span><\/p>\n

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In addition, a Manifesto video is played in the zone to warn about the seriousness of climate change, and encourage everyone to take actions together. Once the visitors tap the agree button on the screen, it will appear as a \u201cseed\u201d for a sustainable future and flow down the wall along with the visitor’s nickname. Such interactive activity can help the visitors engage better in the\u00a0 \u201cjourney towards Net Zero\u201d suggested by SK & Friends.<\/span><\/p>\n

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\u25b2 Captured images from the Manifesto video displayed in Tree of Life zone inside SK’s Green Forest Pavilion at CES 2022<\/span><\/p>\n

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